Generous Brands Acquires Health-Ade
August 5, 2025
Generous Brands, a Butterfly portfolio company, has completed its acquisition of Health-Ade from private equity firms First Bev and Manna Tree Partners, with Manna Tree remaining as a minority shareholder in Generous Brands. The acquisition expands Generous Brands' premium refrigerated beverage portfolio—adding the fast-growing Health-Ade kombucha brand (retail sales near $200–250M, distribution in ~65,000 outlets)—and increases the platform's scale, manufacturing capabilities, and channel strength.
- Buyers
- Generous Brands, Butterfly
- Targets
- Health-Ade
- Sellers
- First Bev, Manna Tree Partners
- Platforms
- Generous Brands
- Industry
- Food & Beverage
- Location
- California, United States
- Transaction Type
- Addon
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