First Bev and Manna Tree Acquire Controlling Stake in Health-Ade

Generous Brands Acquires Health-Ade

August 5, 2025

Food & Beverage

Generous Brands, a Butterfly portfolio company, has completed its acquisition of Health-Ade from private equity firms First Bev and Manna Tree Partners, with Manna Tree remaining as a minority shareholder in Generous Brands. The acquisition expands Generous Brands' premium refrigerated beverage portfolio—adding the fast-growing Health-Ade kombucha brand (retail sales near $200–250M, distribution in ~65,000 outlets)—and increases the platform's scale, manufacturing capabilities, and channel strength.

First Bev Makes Growth Investment in MAD TASTY

December 17, 2019

Food & Beverage

First Bev has made an investment in MAD TASTY, a hemp‑infused, zero‑sugar functional sparkling water brand founded by musician Ryan Tedder. The capital and partnership are intended to help MAD TASTY expand distribution and accelerate brand growth across consumer and creative markets.

TruFood Manufacturing Combines with Bar Bakers; Manna Tree Invests Alongside Mubadala Capital

May 3, 2024

Food & Beverage

TruFood Manufacturing, a Mubadala Capital portfolio company, has completed a combination with Bar Bakers, a Los Alamitos, California-based contract manufacturer of nutrition and protein bars. Manna Tree has invested alongside Mubadala Capital to support the combined business, which will be led by TruFood CEO Michael Buick and is positioned to expand west coast manufacturing capacity and broaden product capabilities.

Manna Tree Partners Invests $15M in Verde Farms

February 10, 2020

Food & Beverage

Manna Tree Partners, a Vail, Colorado-based private equity firm, has made a $15 million minority growth investment in Verde Farms, a Woburn, Massachusetts-based producer and distributor of 100% grass-fed, pasture-raised organic beef. The capital will support Verde's product innovation (including ready-to-eat offerings) and accelerate its U.S. and international geographic expansion while scaling its branded, value-added meat business.

BevCanna Acquires Embark Health Inc.

September 19, 2021

Food & Beverage

BevCanna Enterprises Inc. has acquired Embark Health Inc., a solventless cannabis extraction and enhanced delivery technology provider, by way of a three‑cornered amalgamation. The deal brings Embark’s Delta (BC) GMP facility, four adult‑use brands, proprietary nanotechnology and approximately $17M in tangible and intangible assets onto BevCanna’s balance sheet; consideration included BevCanna shares and contingent earn‑outs.

E. & J. Gallo Winery Acquires Bev

June 1, 2023

Food & Beverage

E. & J. Gallo Winery has acquired Bev, the woman-founded canned-wine and spritzer brand founded by Alix Peabody in Venice, California. The deal expands Gallo's portfolio into Bev's premium zero-sugar canned wines and aims to broaden the brand's consumer reach and distribution; terms were not disclosed and Peabody will remain involved with the brand.