Balance Point Invests in Trilliad; Trilliad Acquires Just Global and Sercante
August 8, 2024
Balance Point Capital Advisors has invested in Trilliad to support the new Growth Services Provider’s launch and its acquisitions of B2B marketing agency Just Global and Salesforce consultancy Sercante. Trilliad — led by David Williams and Craig Dempster and backed by MRE Capital — will combine data, technology and services to offer integrated revenue-driving solutions for enterprise B2B customers.
- Buyers
- Balance Point Capital Advisors, Trilliad
- Targets
- Just Global, Sercante
- Platforms
- Trilliad
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Growth capital
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