Blacksmith Applications Acquires Food Sales Enablers

TELUS Acquires Blacksmith Applications from Strattam Capital for $275M

November 8, 2021

Cloud & SaaS

TELUS Corporation has acquired Blacksmith Applications, a revenue growth management and trade promotion optimization software provider for consumer packaged goods (CPG), from Strattam Capital for $275 million. Strattam had backed Blacksmith since 2016 and partnered with founder Paul Wietecha to expand the product suite prior to the sale; the acquisition expands TELUS’s capabilities in CPG-focused analytics and planning software.

Blacksmith Applications Acquires T-Pro Solutions

January 29, 2019

Cloud & SaaS

Blacksmith Applications, a Strattam Capital-backed SaaS provider of trade promotion management software, has acquired T-Pro Solutions of Columbus, Ohio to add trade promotion optimization and predictive analytics capabilities. Blacksmith will retain the T-Pro brand, name T-Pro CEO Terry Ziegler as General Manager of the T-Pro product division, and invest in product enhancements to expand its end-to-end trade promotion and optimization offering.

Blacksmith Applications Acquires TABS Analytics

December 15, 2020

Data & Analytics

Blacksmith Applications, a Strattam-backed SaaS provider of trade promotion management and revenue management solutions, has acquired TABS Analytics, a technology-enabled analytics and shopper-insights firm. The deal combines Blacksmith's trade promotion software with TABS' data science, virtual shopper research and category management capabilities to expand revenue-management and analytics offerings for CPG and retail clients.

Buyers Edge Platform Acquires S&F-Gruppe in Germany

August 22, 2024

Food & Beverage

Buyers Edge Platform has acquired S&F-Gruppe, one of Germany's largest independent foodservice group purchasing organizations (GPOs), as part of its European expansion. The deal expands Buyers Edge Platform's Digital Procurement Network into Germany and follows a recent $1.1 billion recapitalization to support M&A and platform growth.

Enable Acquires Flintfox

January 16, 2025

Cloud & SaaS

Enable, an AI-based rebate management leader, has acquired Flintfox, a pricing engine provider, to create a unified solution for pricing and rebate management. The deal combines Flintfox's dynamic pricing capabilities with Enable's rebate platform to deliver end-to-end commercial optimization for manufacturers, distributors and retailers.

Sales Empowerment Group Acquires Action Selling

April 7, 2023

Professional Services

Chicago-based Sales Empowerment Group (SEG), a portfolio company of RFE Investment Partners, has acquired Plymouth, Minnesota–based sales training firm Action Selling. The deal adds Action Selling’s multi-program training platform and learning-management capabilities to SEG’s outsourced sales and marketing services; Houlihan Lokey served as SEG’s advisor and Woodbridge International served as sell‑side advisor.