Hoffmann Family of Companies Acquires Pure Florida

October 3, 2025

Hoffmann Family of Companies has acquired Pure Florida, a Naples-based maritime tourism operator founded by Captains Lance and Harry Julian. Pure Florida will join HF Companies' marine vertical (Hoffmann Marine) as an add-on to the group's regional hospitality and marine portfolio, with the founders handing the business to the Hoffmann family to continue local operations and growth.

Buyers
Hoffmann Family of Companies
Targets
Pure Florida
Sellers
Lance Julian, Harry Julian
Platforms
Hoffmann Marine
Industry
Transportation
Location
Florida, United States
Transaction Type
Addon

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