DealMaker Acquires Rally On Media

SourceCode Communications Acquires Rally Point Public Relations

February 7, 2026

Marketing & Advertising

SourceCode Communications has acquired Rally Point Public Relations to deepen its media strategy capabilities and combine Rally Point's editorial storytelling with SourceCode's Storyhub AI-informed insight platform. Rally Point's team will join SourceCode immediately, with co-founder John Cook leading media strategy and fintech teams while co-founder Dorian Langlais departs to start a new consultancy.

Rallyday Partners Acquires Majority Stake in Livefront

September 5, 2023

IT Services

Denver-based private equity firm Rallyday Partners has made a growth-stage investment in Minneapolis-based digital product consultancy Livefront, taking a majority interest as the company’s first outside capital. The investment will be used to accelerate sales and marketing, expand design and engineering headcount, and scale Livefront’s national presence and capabilities.

Recurrent Ventures Acquires Donut Media

November 9, 2021

Media & Entertainment

Recurrent Ventures has acquired Donut Media, the Los Angeles-based digital automotive media company and the largest automotive brand on YouTube. The acquisition expands Recurrent's video, social, and e-commerce capabilities while keeping Donut's leadership and staff in place to continue producing automotive content and merchandise.

MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

May 25, 2023

Marketing & Advertising

MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.

Rallyday Partners Merges with The Parkpoint Company

July 12, 2022

Financial Services

Denver-based private equity firm Rallyday Partners has merged with Portland-based private equity firm The Parkpoint Company, retaining the Rallyday name and relocating Parkpoint employees to Denver. The combination expands Rallyday’s team and operational capabilities following its recent fundraise, aiming to better serve founder-led, lower-middle market companies.

Capitala Group Acquires Overdrive Interactive

January 27, 2022

Marketing & Advertising

Capitala Group has acquired Overdrive Interactive, an Allston, Massachusetts–based digital marketing agency, with Wells Fargo Strategic Capital joining as a blue-chip co-investor. The transaction—Capitala's first from its new flagship fund—positions Overdrive to grow organically and via acquisitions, with 7 Mile Advisors acting as sell-side advisor.