Attain Acquires Merryfield Rewards App

September 24, 2024

Attain, a permissioned commerce data platform, has acquired Merryfield, a Boston-based rewards app focused on better‑for‑you consumer products. The acquisition expands Attain’s first‑party data assets and adds a more affluent consumer panel to improve product‑level insights and B2B revenue opportunities with CPG brands and retailers.

Buyers
Attain
Targets
Merryfield
Industry
Data & Analytics
Location
Massachusetts, United States
Transaction Type
Buyout

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