The Simply Good Foods Company Acquires OWYN (Only What You Need)

PowerPlant Ventures Leads Growth Investment in OWYN

January 6, 2020

Food & Beverage

PowerPlant Ventures led a growth investment in OWYN (Only What You Need), joining existing investors Clearlake Capital and Halen Brands to accelerate the plant-based protein beverage brand's expansion. The capital will be used to scale go-to-market efforts and broaden distribution into conventional grocery, drugstore and e-commerce channels.

Wellness Natural, Inc. Acquires SimplyProtein

September 29, 2020

Food & Beverage

Wellness Natural, Inc., a newly created Toronto-based natural foods company led by CEO Michael Lines, has acquired the SimplyProtein nutritional snacking brand from Simply Good Foods USA, Inc. The acquisition transfers ownership of SimplyProtein — a plant-based, high-protein snack line sold across Canada and the U.S. — to Wellness Natural, which plans to expand the brand’s distribution and product growth under its leadership and board.

TruFood Manufacturing Acquires Simply Natural Foods

July 31, 2020

Food & Beverage

AOG, LLC d/b/a TruFood Manufacturing, backed by AUA Private Equity Partners, has acquired Simply Natural Foods, a contract manufacturer of nutrition bars and confectionery. Simply Natural Foods will operate as TruFood going forward; the company is headquartered in Commack, New York and has approximately 200 employees. Financial terms were not disclosed.

Exponent Acquires Proper and Merges It with Eat Real to Form Better-for-You Snacking Group

February 26, 2021

Food & Beverage

Exponent Private Equity has acquired Proper and merged it with its existing portfolio brand Eat Real to create a combined Better-for-You (BFY) snacking group headquartered in London. The two brands will continue to trade under their own names and the new Group will be led by Chair Kevin Brennan and CEO Chris Schulze-Melander to accelerate innovation and international growth.

Ya YA Foods (e2p Portfolio Company) Acquires Certain U.S. Manufacturing Assets from Oatly

March 2, 2023

Food & Beverage

An affiliate of Ya YA Foods Corporation, a portfolio company of Entrepreneurial Equity Partners (e2p), closed the acquisition of certain U.S. manufacturing assets from subsidiaries of Oatly Group AB, including most manufacturing equipment at Oatly’s Ogden, Utah facility. Ya YA Foods will also complete construction of Oatly’s Fort Worth, Texas facility and enter a long-term manufacturing contract to produce Oatly products in Ogden and Fort Worth, expanding Ya YA Foods’ U.S. footprint and establishing a strategic manufacturing partnership with Oatly.

The Hershey Company Acquires ONE Brands

September 23, 2019

Food & Beverage

The Hershey Company completed its acquisition of ONE Brands, LLC, a maker of low-sugar, high-protein nutrition bars, for $397 million (approximately $325 million net of tax benefits). The purchase expands Hershey's better-for-you snacking portfolio and is expected to be accretive to earnings in the first full year post-close.