SAS Acquires aiMatch
February 21, 2012
SAS, the leader in business analytics and integrated marketing management, has acquired aiMatch, a cloud-based ad server technology company. The acquisition integrates aiMatch's ad-serving and yield-management capabilities into SAS' Customer Intelligence suite to provide publishers and advertisers with end-to-end ad inventory management, forecasting, optimization and measurement.
- Buyers
- SAS
- Targets
- aiMatch
- Industry
- Marketing & Advertising
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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