SAS Acquires aiMatch

February 21, 2012

SAS, the leader in business analytics and integrated marketing management, has acquired aiMatch, a cloud-based ad server technology company. The acquisition integrates aiMatch's ad-serving and yield-management capabilities into SAS' Customer Intelligence suite to provide publishers and advertisers with end-to-end ad inventory management, forecasting, optimization and measurement.

Buyers
SAS
Targets
aiMatch
Location
North Carolina, United States
Transaction Type
Buyout

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