Operating Company Business Services

Anteriad

New York, New York, United States

Formerly known as 180byTwo, Merit B2B, Merit B2B (rebrand)

Anteriad powers B2B with purpose-built, highly-trusted, compliant, campaign-ready data and integrated full-funnel, multi-channel solutions for B2B marketing leaders.

Focus Areas
B2B marketing data, B2B intent data, Account-based marketing (ABM) technology
Website
anteriad.com

Tracked deals

3

3 tracked deals across 2020-2021.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

3 addon

Anteriad Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Anteriad. 2 2020 1 2021

Supporting Data

Recent Transactions

  • MeritB2B Acquires True Influence
    November 30, 2021
    Buyer
    MeritB2B, Mountaingate Capital
    Target
    True Influence
    Industry
    Marketing & Advertising
    Location
    New Jersey, United States
    Type
    Addon

    MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.

  • MeritDirect (Mountaingate Capital Portfolio) Acquires 180byTwo
    November 19, 2020
    Buyer
    MeritDirect, Mountaingate Capital
    Target
    180byTwo
    Industry
    Marketing & Advertising
    Location
    Florida, United States
    Type
    Addon

    MeritDirect, a Mountaingate Capital portfolio company, has acquired 180byTwo, an account-based marketing technology and audience solutions provider based in Clearwater, Florida. The add-on expands MeritDirect's digital and account-based marketing capabilities by adding 180byTwo's identity-resolution, data activation and AI/ML-powered Unifi platform.

  • MeritDirect (Mountaingate Capital Platform) Acquires Compass Marketing Solutions
    January 8, 2020
    Buyer
    MeritDirect, Mountaingate Capital
    Target
    Compass Marketing Solutions
    Industry
    Data & Analytics
    Location
    United States
    Type
    Addon

    MeritDirect has acquired Compass Marketing Solutions to expand its B2B data offerings across the U.S. and Canada. The deal is MeritDirect's first add-on since partnering with Mountaingate Capital in May 2019; Compass founders John Hartmann and Todd Love will join MeritDirect's management team as Senior Vice Presidents.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 2 tracked deals by Anteriad. Data & Analytics Buyers & Acquisitions 1 tracked deal by Anteriad. Acquisitions in Florida 1 tracked deal by Anteriad. Acquisitions in New Jersey 1 tracked deal by Anteriad.

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