MeritB2B Acquires True Influence
November 30, 2021
MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.
- Buyers
- MeritB2B, Mountaingate Capital
- Targets
- True Influence
- Platforms
- MeritB2B
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Addon
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