Tracked deals
5
5 tracked deals across 2020-2022.
Los Angeles, California, United States
Los Angeles-based e-commerce software company that acquires and builds SaaS products and services for online merchants, including tools across marketplace selling, retail media/advertising, affiliate & influencer marketing, and commerce data/market intelligence (e.g., Helium 10, Pacvue, Refersion, PipeCandy).
Tracked deals
5
5 tracked deals across 2020-2022.
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
3 buyout · 1 addon · 1 growth capital
Last 3 years
Supporting Data
Assembly, a Los Angeles–based ecommerce software platform, acquired PipeCandy, a vertical data-as-a-service provider and market intelligence platform that tracks over 5.4 million online retailers. Financial terms were not disclosed; Assembly said the acquisition will expand its omni-channel ecommerce data and market-intelligence capabilities to provide a 360-degree view of ecommerce performance.
Assembly, the Los Angeles‑based e‑commerce software and data platform, has acquired Pacvue, an enterprise marketplace advertising, sales and intelligence platform. The deal strengthens Assembly’s product capabilities to serve merchants at all stages — adding enterprise-grade marketplace advertising and retail media intelligence to its suite; financial terms were not disclosed.
Helium 10 has acquired Prestozon to integrate Prestozon’s Amazon PPC optimization algorithms and team into Helium 10’s all-in-one Amazon software platform. The acquisition strengthens Helium 10’s advertising (PPC) capabilities and will be folded into its ADS PPC management product to deliver upgraded ad optimization features to Amazon sellers.
Assembly, an e-commerce technology company backed by Providence Strategic Growth (PSG), has acquired Refersion, a New York–based affiliate and influencer marketing platform. The deal adds Refersion to Assembly's suite of e-commerce software products (including Helium 10 and Order Metrics) to accelerate product development and expand merchant customer-acquisition capabilities.
Affiliates of Providence Strategic Growth (PSG) made a growth equity investment in e‑commerce technology company Assembly to fund organic growth and further acquisitions. Assembly, which will use the capital to build and buy e‑commerce software and services, recently acquired Helium 10, an Irvine‑based SaaS platform for Amazon merchants.
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