Operating Company Software

Assembly

Los Angeles, California, United States

Los Angeles-based e-commerce software company that acquires and builds SaaS products and services for online merchants, including tools across marketplace selling, retail media/advertising, affiliate & influencer marketing, and commerce data/market intelligence (e.g., Helium 10, Pacvue, Refersion, PipeCandy).

Focus Areas
E-commerce SaaS, Marketplace tools, Retail analytics

Tracked deals

5

5 tracked deals across 2020-2022.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout · 1 addon · 1 growth capital

Assembly Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Assembly. 3 2020 1 2021 1 2022

Supporting Data

Recent Transactions

  • Buyer
    Assembly
    Target
    PipeCandy
    Industry
    Data & Analytics
    Type
    Buyout

    Assembly, a Los Angeles–based ecommerce software platform, acquired PipeCandy, a vertical data-as-a-service provider and market intelligence platform that tracks over 5.4 million online retailers. Financial terms were not disclosed; Assembly said the acquisition will expand its omni-channel ecommerce data and market-intelligence capabilities to provide a 360-degree view of ecommerce performance.

  • Buyer
    Assembly
    Target
    Pacvue
    Industry
    Software
    Type
    Buyout

    Assembly, the Los Angeles‑based e‑commerce software and data platform, has acquired Pacvue, an enterprise marketplace advertising, sales and intelligence platform. The deal strengthens Assembly’s product capabilities to serve merchants at all stages — adding enterprise-grade marketplace advertising and retail media intelligence to its suite; financial terms were not disclosed.

  • September 30, 2020
    Buyer
    Helium 10
    Target
    Prestozon
    Industry
    Cloud & SaaS
    Location
    United States
    Type
    Buyout

    Helium 10 has acquired Prestozon to integrate Prestozon’s Amazon PPC optimization algorithms and team into Helium 10’s all-in-one Amazon software platform. The acquisition strengthens Helium 10’s advertising (PPC) capabilities and will be folded into its ADS PPC management product to deliver upgraded ad optimization features to Amazon sellers.

  • Buyer
    Assembly, Providence Strategic Growth (PSG)
    Target
    Refersion
    Industry
    Cloud & SaaS
    Type
    Addon

    Assembly, an e-commerce technology company backed by Providence Strategic Growth (PSG), has acquired Refersion, a New York–based affiliate and influencer marketing platform. The deal adds Refersion to Assembly's suite of e-commerce software products (including Helium 10 and Order Metrics) to accelerate product development and expand merchant customer-acquisition capabilities.

  • Buyer
    Providence Strategic Growth (PSG), Assembly
    Target
    Assembly, Helium 10
    Industry
    Cloud & SaaS

    Affiliates of Providence Strategic Growth (PSG) made a growth equity investment in e‑commerce technology company Assembly to fund organic growth and further acquisitions. Assembly, which will use the capital to build and buy e‑commerce software and services, recently acquired Helium 10, an Irvine‑based SaaS platform for Amazon merchants.

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