Operating Company Financial Services

Cetera Financial Group

San Diego, California, United States

Cetera Financial Group (CFG) is a network of independent retail firms (broker-dealers and RIAs) providing technology, advisory solutions, research/market intelligence, and collaborative client-service platforms for financial professionals, financial institutions, and individual investors. Cetera’s principal office is in San Diego, California.

Focus Areas
Wealth management, Registered investment adviser (RIA), Broker-dealer / retail distribution
Website
cetera.com

Tracked deals

13

13 tracked deals across 2021-2026.

Recent pace

3

3 tracked deals announced in the last 12 months.

Deal mix

Buyout

9 buyout · 2 addon · 2 divestiture

Cetera Financial Group Acquisition Volume by Year

Last 5 years

Acquisition volume by year Annual acquisition counts for the last 5 years for Cetera Financial Group. 3 2021 3 2023 2 2024 2 2025 ~4 est. 3 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 13 tracked deals for Cetera Financial Group.

  • Buyer
    Cetera Financial Group, Avantax Planning Partners
    Target
    Matkovic Financial Group
    Location
    United States
    Type
    Buyout

    Cetera Financial Group has completed the acquisition of Matkovic Financial Group, an Indianapolis-based independent wealth management and tax planning practice managing approximately $135 million in assets. The Matkovic team will join the Avantax Planning Partners community within Cetera’s RIA model, building on a longstanding affiliation with Avantax.

  • Buyer
    Cetera Financial Group, The Retirement Planning Group (TRPG)
    Target
    Plains Wealth Management
    Type
    Buyout

    Cetera Financial Group has completed the acquisition of Plains Wealth Management, a Houston-based independent wealth management practice that oversees approximately $400 million in client assets. The Plains team will join The Retirement Planning Group (TRPG), Cetera's employee-based RIA, expanding TRPG's footprint into the Houston market and providing the Plains team with growth and succession options.

  • Buyer
    Cetera Financial Group
    Target
    Darnall Sikes Wealth Partners
    Type
    Buyout

    Cetera Financial Group has acquired the wealth management business of Darnall Sikes Wealth Partners, adding approximately $1.9 billion in client assets to its RIA model. The Darnall Sikes team — based in Louisiana with four locations and clients across more than 40 states — will join Avantax Planning Partners within Cetera's RIA channel, providing succession solutions for the firm's advisors and expanding Cetera's advisor network and AUM.

  • Buyer
    The Retirement Planning Group (TRPG), Cetera Financial Group
    Target
    HMC Partners
    Type
    Buyout

    The Retirement Planning Group (TRPG), Cetera’s employee-based RIA, closed the acquisition of HMC Partners, an advisory firm based in Greensboro, North Carolina, bringing approximately $425 million in assets to Cetera/TRPG. HMC Partners serves more than 500 households; co‑founders John Hardy and Gib McEachran have joined TRPG following a multi-year affiliation with Summit Financial Networks.

  • Buyer
    Cetera Financial Group
    Target
    Concourse Financial Group Securities, Inc.
    Seller
    Protective Life Corporation

    Cetera Financial Group completed an asset acquisition of Concourse Financial Group Securities, Inc. (CFGS), a subsidiary of Protective Life Corporation. Approximately 350 financial professionals and more than $12 billion in assets under administration ($4 billion AUM) transitioned to Cetera Wealth Partners as part of Protective's divestiture to focus on its core insurance business.

  • Buyer
    The Retirement Planning Group (TRPG), Cetera Holdings
    Target
    Parrott Wealth Management, LLC
    Seller
    William Parrott
    Type
    Addon

    The Retirement Planning Group (TRPG), Cetera’s employee-based RIA, has acquired Parrott Wealth Management, a three-person Austin-based advisory firm led by William Parrott that manages roughly $185–$185 million in assets. The team of three and approximately 200 clients will join TRPG, increasing TRPG’s assets under management and marking its fourth acquisition since being acquired by Cetera in 2023.

  • Buyer
    The Retirement Planning Group (TRPG), Cetera Holdings / Cetera Financial Group
    Target
    Watters Financial Services
    Seller
    Watters Financial Services, Tim Watters, Colin Watters
    Type
    Addon

    The Retirement Planning Group (TRPG), Cetera's employee-based RIA, has acquired Watters Financial Services, a Paramus, New Jersey-based father-son wealth management practice with roughly $180 million in assets under management. Three employees and about 130 clients will join TRPG as the firm expands its AUM and advisor footprint following TRPG's own acquisition by Cetera.

  • Buyer
    Cetera Holdings, Cetera Financial Group
    Target
    Avantax, Inc.
    Seller
    Avantax shareholders (holders of Avantax common stock)
    Type
    Buyout

    Cetera Holdings (the holding company of Cetera Financial Group) completed the acquisition of Avantax, Inc. for $26.00 per share in cash, taking Avantax private. The deal adds Avantax's tax-focused wealth management capabilities — including 3,111 financial professionals and approximately $82.3 billion in assets under administration — to Cetera's advisor platform and strengthens its tax-centric offering and multi-custodial capabilities.

  • Buyer
    Cetera Financial Group
    Target
    Powell Financial Partners
    Type
    Buyout

    Cetera Financial Group has acquired Powell Financial Partners, an independent wealth management firm based in Georgetown, Texas. The deal brings the three-person Powell team into the Cetera Wealth Partners community and supports succession planning, practice monetization, and continued service for the firm's retirement-focused clients.

  • Buyer
    Cetera Holdings
    Target
    The Retirement Planning Group, LLC
    Type
    Buyout

    Cetera Holdings, the holding company of Cetera Financial Group, has acquired The Retirement Planning Group, LLC (TRPG), an independent RIA headquartered in Leawood, Kansas. TRPG manages approximately $1.4 billion in AUM across about 1,825 client accounts, has ~40 employees (including 14 advisors), and will join Cetera’s advisor network to expand its wealth-management capabilities and advisor affiliations.

  • Buyer
    Cetera Financial Group
    Target
    Independent financial planning channel of Voya Financial Advisors
    Seller
    Voya Financial Advisors (unit of Voya Financial)
    Location
    United States

    Cetera Financial Group completed the acquisition of certain assets related to the independent financial planning channel of Voya Financial Advisors, creating a new business, Cetera Wealth Partners, with approximately $37 billion of assets under administration. The deal retained the channel's management team and more than 90% of its financial professionals (and over 93% of the assets under administration), and brought over 130 employees from Voya to Cetera.

  • Buyer
    Cetera Financial Group
    Target
    MAGIS Financial Partners
    Seller
    Genstar portfolio company (unnamed)
    Type
    Buyout

    Cetera Financial Group has acquired MAGIS Financial Partners, a Philadelphia-area RIA managing roughly $490 million in client assets, and will transition MAGIS’s separate RIA onto the Cetera platform. The deal, which supports succession for MAGIS’s ownership group and aims to fuel growth for the firm’s producers led by President Steven Zimmerman, was not disclosed financially; MAGIS was previously owned by a Genstar portfolio company.

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