Operating Company Business Services

Fusion92

Chicago, Illinois, United States

Marketing transformation company that designs, builds, and operates a growth engine for brands—combining business consulting, data science, technology, and integrated media/creative/activation to drive measurable revenue growth.

Focus Areas
Marketing transformation, Conversion Rate Optimization (CRO), A/B Testing / Experimentation
Website
fusion92.com

Tracked deals

3

3 tracked deals across 2022-2023.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

2 addon · 1 buyout

Fusion92 Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Fusion92. 2 2022 1 2023

Supporting Data

Recent Transactions

  • Fusion92 Acquires Search-Centric Agency Big Footprint
    January 5, 2023
    Buyer
    Fusion92
    Target
    Big Footprint
    Industry
    Marketing & Advertising
    Location
    Colorado, United States
    Type
    Addon

    Fusion92, a Chicago-based marketing transformation firm backed by Serata Capital Partners and Landon Capital Partners, acquired Denver-based search-centric digital agency Big Footprint in a deal completed in December. The acquisition adds organic and paid search (SEO/SEM) capabilities and leadership from Big Footprint into Fusion92's Media & Activation team to broaden the firm's end-to-end marketing transformation offering.

  • Fusion92 Acquires Conversion Fanatics
    September 13, 2022
    Buyer
    Fusion92
    Target
    Conversion Fanatics
    Industry
    Marketing & Advertising
    Location
    Texas, United States
    Type
    Buyout

    Chicago-based marketing firm Fusion92 has acquired Conversion Fanatics, an Austin-based conversion rate optimization specialist, to broaden its integrated marketing and performance optimization capabilities. The deal expands Fusion92's data-driven experimentation and optimization offerings, enabling faster marketing performance improvements for clients across e-commerce, SaaS and other verticals.

  • Fusion92 Acquires DP+
    April 27, 2022
    Buyer
    Fusion92, Serata Capital Partners, Landon Capital Partners
    Target
    DP+
    Industry
    Marketing & Advertising
    Location
    Michigan, United States
    Type
    Addon

    Fusion92, a Chicago-based marketing innovation firm backed by Serata Capital Partners and Landon Capital Partners, has acquired DP+, Michigan's largest independently owned marketing agency, to expand capabilities in data, analytics, creative and media activation. DP+ founder Mark Petrosky will remain with the firm; terms were not disclosed and the combined organization brings the headcount to roughly 225–250+ employees.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by Fusion92. Acquisitions in Colorado 1 tracked deal by Fusion92. Acquisitions in Michigan 1 tracked deal by Fusion92. Acquisitions in Texas 1 tracked deal by Fusion92.

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