Fusion92 Acquires DP+
April 27, 2022
Fusion92, a Chicago-based marketing innovation firm backed by Serata Capital Partners and Landon Capital Partners, has acquired DP+, Michigan's largest independently owned marketing agency, to expand capabilities in data, analytics, creative and media activation. DP+ founder Mark Petrosky will remain with the firm; terms were not disclosed and the combined organization brings the headcount to roughly 225–250+ employees.
- Buyers
- Fusion92, Serata Capital Partners, Landon Capital Partners
- Targets
- DP+
- Platforms
- Fusion92
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Transaction Type
- Addon
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