Operating Company Business Services

Market Performance Group

Princeton Junction, New Jersey, United States

Market Performance Group (MPG) is an end-to-end omnichannel commerce agency providing strategy and commercialization services for consumer packaged goods (CPG) brands and retailers, including omnichannel strategy and services, business analytics and insights, consumer marketing and retail activation, and related capabilities.

Focus Areas
Omnichannel commerce agency, Retail strategy & commercialization, Business analytics & insights

Tracked deals

4

4 tracked deals across 2022-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

Market Performance Group Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Market Performance Group. 1 2022 3 2024

Supporting Data

Recent Transactions

  • Buyer
    Market Performance Group
    Target
    E.A. Langenfeld Associates
    Type
    Buyout

    Market Performance Group (MPG) has acquired E.A. Langenfeld Associates (EAL) to expand MPG's omnichannel commerce capabilities into the Hardware & Home Improvement channel. EAL's leadership team — including CEO Steven B. Henley, who will join MPG as President, E.A. Langenfeld — and its field sales, merchandising and retail execution capabilities will support MPG's brand and retailer offerings across major home-improvement and industrial retailers.

  • Buyer
    Market Performance Group
    Target
    Team Go
    Type
    Buyout

    Market Performance Group (MPG) has acquired Team Go, an Inc. 5000–honored TikTok Shop Partner and social commerce agency led by Oliver Bogner. The deal strengthens MPG's social commerce and TikTok Shop capabilities, adding Team Go's retail-media and social-commerce expertise to MPG's omnichannel services; terms were not disclosed.

  • Buyer
    Market Performance Group (MPG)
    Target
    Wodika Devine
    Type
    Buyout

    Market Performance Group (MPG), an omnichannel commerce agency based in Princeton Junction, New Jersey, has acquired Wodika Devine, a boutique manufacturers' representative firm with offices in Southfield and Grand Rapids, Michigan. The acquisition expands MPG’s retailer-specific grocery capabilities and adds Wodika Devine’s sales talent and relationships with retailers such as Meijer and Walgreens.

  • Buyer
    Market Performance Group
    Target
    The Creative Partners Group
    Type
    Buyout

    Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

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