Market Performance Group Acquires E.A. Langenfeld Associates
December 3, 2024
Market Performance Group (MPG) has acquired E.A. Langenfeld Associates (EAL) to expand MPG's omnichannel commerce capabilities into the Hardware & Home Improvement channel. EAL's leadership team — including CEO Steven B. Henley, who will join MPG as President, E.A. Langenfeld — and its field sales, merchandising and retail execution capabilities will support MPG's brand and retailer offerings across major home-improvement and industrial retailers.
- Buyers
- Market Performance Group
- Targets
- E.A. Langenfeld Associates
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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