Tracked deals
6
6 tracked deals across 2021-2022.
Operating Company
Business Services
tmp
London, United Kingdom
Formerly known as Agent3, TMPb2b, The Marketing Practice
Growth marketing agency and platform for B2B brands, combining strategy, creativity, and media with an ROI model to generate revenue. Specialises in ABM/ABX and demand generation for technology and enterprise clients.
- Focus Areas
- Account-based Marketing (ABM), Account-based Experience (ABX), Demand Generation
- Website
- www.tmpb2b.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Addon
5 addon · 1 buyout
tmp Acquisition Volume by Year
Last 2 years
Supporting Data
Recent Transactions
-
September 8, 2022
- Buyer
- The Marketing Practice
- Target
- Rombii
- Industry
- Marketing & Advertising
- Location
- New South Wales, Australia
- Type
- Addon
The Marketing Practice, backed by Horizon Capital, has acquired APAC-based ABM, demand and media specialist Rombii, adding offices in Singapore and Sydney to its global footprint. The deal is the firm's first acquisition in APAC and a platform add‑on that expands The Marketing Practice's media, data and sales activation capabilities as it grows its global B2B marketing offering.
-
April 27, 2022
- Buyer
- The Marketing Practice, Horizon Capital
- Target
- Campaign Stars
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
The Marketing Practice (TMP), a Horizon Capital-backed B2B marketing agency, has acquired ABX specialist Campaign Stars to strengthen its account-based experience (ABX) capabilities and further expand its US presence. The deal is an add-on acquisition to TMP’s growing platform as it scales its productised, on-demand ABX offering for technology clients.
-
February 16, 2022
- Buyer
- The Marketing Practice, Horizon Capital
- Target
- 90octane
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Type
- Addon
The Marketing Practice (TMP), a Horizon Capital‑backed B2B marketing group, has acquired Denver‑based strategic marketing agency 90octane to deepen its US presence and add creative, media and analytics capabilities. The deal is an add‑on to TMP’s platform as it builds a global B2B growth offering, expanding the Group’s turnover and US footprint.
-
February 1, 2022
- Buyer
- Agent3
- Target
- oneninefive
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Type
- Buyout
Agent3 has acquired demand generation specialist oneninefive to expand its account-centric demand generation capabilities and scale global delivery. The combined teams will create a global demand generation unit of more than 40 consultants, enabling Agent3 to offer a more data-driven, insight-led approach to B2B lead generation.
-
September 9, 2021
- Buyer
- The Marketing Practice, Horizon Capital
- Target
- Kingpin Communications
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Addon
The Marketing Practice (TMP), backed by private equity firm Horizon Capital, has acquired Kingpin Communications to expand its B2B marketing growth platform. The deal brings Kingpin's media, data and audience-insight capabilities into TMP's ABM, demand-generation and digital experience offering as TMP continues to roll up specialist B2B agencies.
-
August 17, 2021
- Buyer
- The Marketing Practice, Horizon Capital
- Target
- Omobono
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Addon
Horizon Capital-backed The Marketing Practice (TMP) has acquired Omobono, a leading digital experience and brand agency, bringing together TMP’s ABM and demand-generation capabilities with Omobono’s digital, creative and brand expertise. The combined group will employ around 250 people across the US, UK, Germany and Australia and serves major B2B clients including ServiceNow, Salesforce, Lenovo, SAP and Thomson Reuters.
Related Acquisition Pages
Selling a company? Get in front of buyers like tmp
Turn tracked acquisition activity into an outreach-ready buyer list.