The Marketing Practice Acquires Campaign Stars

The Marketing Practice Acquires APAC ABM Specialist Rombii

September 8, 2022

Marketing & Advertising

The Marketing Practice, backed by Horizon Capital, has acquired APAC-based ABM, demand and media specialist Rombii, adding offices in Singapore and Sydney to its global footprint. The deal is the firm's first acquisition in APAC and a platform add‑on that expands The Marketing Practice's media, data and sales activation capabilities as it grows its global B2B marketing offering.

The Marketing Practice Acquires 90octane

February 16, 2022

Marketing & Advertising

The Marketing Practice (TMP), a Horizon Capital‑backed B2B marketing group, has acquired Denver‑based strategic marketing agency 90octane to deepen its US presence and add creative, media and analytics capabilities. The deal is an add‑on to TMP’s platform as it builds a global B2B growth offering, expanding the Group’s turnover and US footprint.

The Marketing Practice Acquires Kingpin Communications

September 9, 2021

Marketing & Advertising

The Marketing Practice (TMP), backed by private equity firm Horizon Capital, has acquired Kingpin Communications to expand its B2B marketing growth platform. The deal brings Kingpin's media, data and audience-insight capabilities into TMP's ABM, demand-generation and digital experience offering as TMP continues to roll up specialist B2B agencies.

The Marketing Practice Acquires Omobono

August 17, 2021

Marketing & Advertising

Horizon Capital-backed The Marketing Practice (TMP) has acquired Omobono, a leading digital experience and brand agency, bringing together TMP’s ABM and demand-generation capabilities with Omobono’s digital, creative and brand expertise. The combined group will employ around 250 people across the US, UK, Germany and Australia and serves major B2B clients including ServiceNow, Salesforce, Lenovo, SAP and Thomson Reuters.

Horizon Capital Invests in The Marketing Practice

April 7, 2021

Marketing & Advertising

London-based private equity firm Horizon Capital has made a significant investment in B2B marketing agency The Marketing Practice to support its account-based marketing, demand generation and data capabilities. The funding will be used to deepen the agency's technology and data expertise and support further global expansion across its offices in the UK, US, Germany and Australia.

TMP Worldwide Acquires CKR Interactive

February 11, 2019

Marketing & Advertising

TMP Worldwide has signed a binding agreement to acquire CKR Interactive, an employer branding and recruitment marketing firm based in Campbell, California. CKR will continue to operate under its current leadership as a TMP company, giving clients and employees access to TMP’s TalentBrew platform and expanded creative and technology resources.