The Marketing Practice Acquires 90octane

The Marketing Practice Acquires Campaign Stars

April 27, 2022

Marketing & Advertising

The Marketing Practice (TMP), a Horizon Capital-backed B2B marketing agency, has acquired ABX specialist Campaign Stars to strengthen its account-based experience (ABX) capabilities and further expand its US presence. The deal is an add-on acquisition to TMP’s growing platform as it scales its productised, on-demand ABX offering for technology clients.

MarketCast Acquires Phoenix Marketing International

March 24, 2022

Marketing & Advertising

MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.

The Marketing Practice Acquires Kingpin Communications

September 9, 2021

Marketing & Advertising

The Marketing Practice (TMP), backed by private equity firm Horizon Capital, has acquired Kingpin Communications to expand its B2B marketing growth platform. The deal brings Kingpin's media, data and audience-insight capabilities into TMP's ABM, demand-generation and digital experience offering as TMP continues to roll up specialist B2B agencies.

The Marketing Practice Acquires Omobono

August 17, 2021

Marketing & Advertising

Horizon Capital-backed The Marketing Practice (TMP) has acquired Omobono, a leading digital experience and brand agency, bringing together TMP’s ABM and demand-generation capabilities with Omobono’s digital, creative and brand expertise. The combined group will employ around 250 people across the US, UK, Germany and Australia and serves major B2B clients including ServiceNow, Salesforce, Lenovo, SAP and Thomson Reuters.

Horizon Capital Invests in The Marketing Practice

April 7, 2021

Marketing & Advertising

London-based private equity firm Horizon Capital has made a significant investment in B2B marketing agency The Marketing Practice to support its account-based marketing, demand generation and data capabilities. The funding will be used to deepen the agency's technology and data expertise and support further global expansion across its offices in the UK, US, Germany and Australia.

TMP Worldwide Acquires London Social Media Firm Carve

October 15, 2019

Marketing & Advertising

TMP Worldwide has acquired London-based social media firm Carve to expand its social capabilities and integrate Carve's analytics and social strategy offerings with TMP's TalentBrew recruitment marketing platform. Carve will continue to operate under CEO Paul Harrison and leverage TMP's global network to scale its services.