Integrity Marketing Group Acquires Consolidated Marketing Group

May 2, 2023

Integrity Marketing Group has acquired Consolidated Marketing Group (CMG), an independent Medicare-focused marketing organization led by Steve Ruth, to bring CMG onto Integrity's insurtech platform and support national growth. Financial terms were not disclosed; the deal gives CMG access to Integrity's technology, shared services and marketing resources to expand its agent distribution and footprint across the U.S.

Buyers
Integrity Marketing Group, LLC
Targets
Consolidated Marketing Group
Industry
Insurance
Location
Tennessee, United States
Transaction Type
Buyout

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