Medallia Acquires Decibel
March 1, 2021
Medallia Inc. entered into a definitive agreement to acquire Decibel, a leader in digital experience analytics, for approximately $160 million in cash. The deal, which includes the sale of Perwyn Growth Capital's investment, was expected to close in March 2021 and will add Decibel's always-on digital journey and experience capabilities to Medallia's Experience Cloud.
- Buyers
- Medallia Inc.
- Targets
- Decibel
- Sellers
- Perwyn Growth Capital
- Industry
- Cloud & SaaS
- Location
- United Kingdom
- Transaction Type
- Buyout
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