Trive Capital-Backed Thriving Brands Acquires Right Guard and Dry Idea from Henkel
August 24, 2021
Trive Capital has formed Thriving Brands LLC, a Cincinnati-based consumer products platform led by Craig Cappozzo and Rolando Collado, and completed the acquisition of the Right Guard and Dry Idea antiperspirant/deodorant brands from Henkel. The deal establishes Thriving Brands as a PE-backed platform focused on buying and rejuvenating personal care brands with a plan to pursue additional strategic acquisitions in adjacent categories and geographies.
- Buyers
- Thriving Brands LLC, Trive Capital
- Targets
- Right Guard, Dry Idea
- Sellers
- Henkel AG / Henkel Corporation
- Platforms
- Thriving Brands LLC
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Divestiture
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