Piano Acquires SocialFlow

Dotdigital Group plc Acquires Social Snowball for $35M

June 26, 2025

Cloud & SaaS

Dotdigital Group plc has acquired Social Snowball Holdings, Inc., a U.S.-based influencer, affiliate and referral marketing SaaS platform, for $35 million. The acquisition integrates Social Snowball's creator-driven revenue and Shopify-focused capabilities into Dotdigital's customer experience and data platform to expand its e-commerce marketing offering.

Appfire Acquires Flow from Pluralsight

February 5, 2025

Software

Appfire has acquired Flow, Pluralsight’s Software Engineering Intelligence (SEI) platform, expanding Appfire’s product portfolio into engineering productivity and analytics. The acquisition transfers Flow from Pluralsight to Appfire and enables Appfire to offer data-driven developer productivity insights alongside its existing Atlassian/Microsoft/monday.com integrations.

Francisco Partners Makes Strategic Growth Investment in Acoustic

October 18, 2022

Marketing & Advertising

Acoustic, a provider of unified marketing and customer experience technology for B2C brands, has received a strategic growth investment from Francisco Partners while existing investor Centerbridge Partners remains the primary equity holder. The capital will support Acoustic’s platform vision, accelerating product development and expansion of its personalized multichannel marketing and analytics capabilities.

Exa Capital Acquires Flow Software

February 26, 2026

Cloud & SaaS

Exa Capital, a private equity firm following a permanent hold strategy, has acquired Flow Software, an Auckland-based integration-as-a-service provider serving businesses across Australia and New Zealand. Flow will continue operating independently under Exa’s decentralized model as Exa deepens its presence in the ANZ region.

Fama Acquires Social Intelligence

April 18, 2023

Staffing & HR

Fama, a Los Angeles–based online screening innovator, has acquired Social Intelligence to expand its background- screening capabilities, partner network, and market share. The deal integrates Social Intel’s social-media screening expertise and HRIS integrations into Fama’s AI-driven screening platform to deliver a more comprehensive online screening solution for employers, search firms, and investors.

Pluribus Technologies Acquires Social5

January 31, 2022

Marketing & Advertising

Pluribus Technologies Corp. (TSXV: PLRB) has acquired all issued and outstanding shares of Veemo, Inc., the sole member of Social5, a profitable social media marketing technology company serving SMBs. The acquisition is part of Pluribus' roll-up strategy in the eCommerce vertical to expand recurring revenue, leverage proprietary content-distribution technology and create cross-selling opportunities across its portfolio.