Affinity Group Acquires Mascari NXT

January 13, 2026

Affinity Group, a North American sales and marketing agency, has acquired Mascari NXT, an AI-driven data integration and analytics company, to embed AI-powered selling into its foodservice and retail offerings. Mascari NXT will operate as a subsidiary—"Mascari NXT, An Affinity Group Company"—with the acquisition intended to expand Affinity Group's customer reach and strengthen its sales enablement and analytics capabilities across food industry channels.

Buyers
Affinity Group
Targets
Mascari NXT
Location
Michigan, United States
Transaction Type
Buyout

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