the COOL company Acquires ADventori

Smart AdServer Acquires DynAdmic

July 5, 2021

Marketing & Advertising

Smart AdServer has acquired DynAdmic, integrating DynAdmic’s cookie-free audio and video content-recognition technology and operations into Smart’s ad monetization platform to bolster its CTV/OTT and contextual targeting capabilities. The deal enhances Smart’s media services offering, opens a new monetization channel for publishers, and accelerates Smart’s growth—particularly in the United States.

Advantive Acquires Pepperi

July 23, 2024

Cloud & SaaS

Advantive, a provider of mission-critical software for specialty manufacturing and distribution, has acquired Pepperi, an omnichannel B2B commerce and sales force automation platform headquartered in Israel. The deal expands Advantive's commerce and SFA capabilities and strengthens its international footprint; SEG served as exclusive sell-side M&A advisor to Pepperi.

Dominus Capital Acquires Creative Outdoor Advertising from Fulcrum Capital Partners

August 26, 2025

Media & Entertainment

Dominus Capital has acquired Creative Outdoor Advertising (COA) from Fulcrum Capital Partners, marking Fulcrum’s first exit from Fund VI. COA, headquartered in Gormley, Ontario, is a leading North American provider of street-level furniture out-of-home advertising and will partner with Dominus to pursue continued growth and market expansion.

Remarkable Group Acquires Ultimedia, Optimizely & CRO Specialist

October 26, 2021

IT Services

Remarkable Group International has acquired Ultimedia, a UK-based Optimizely (Episerver) partner and conversion rate optimisation specialist. The self-funded acquisition expands Remarkable Group’s digital experience platform (DXP) capabilities and adds Ultimedia’s engineering, optimisation and enterprise client roster to the Group’s service offering.

Apax Partners Acquires Majority Stake in ADCO Group

August 5, 2019

Industrial Services

Funds advised by Apax Partners have agreed to acquire a majority stake in ADCO Group, the global market leader in mobile sanitary units (TOI TOI and DIXI brands). The existing shareholders will retain a significant stake; Apax plans to support ADCO's international expansion, product and service strengthening, and digitalisation initiatives. The transaction was announced August 5, 2019 and expected to close in Q4 2019, subject to regulatory approvals.

LDC-backed Aspire Technology Solutions Acquires CloudCoCo Limited

November 1, 2024

IT Services

Aspire Technology Solutions, backed by private equity firm LDC, has acquired Leeds-based managed service provider CloudCoCo Limited. The add-on expands Aspire's UK footprint and service capabilities—adding over £10 million of revenue, ~300 customers and a skilled team to strengthen managed IT, cloud, unified communications and cybersecurity offerings.