Stirista Acquires Nikaza's Attribution and Location Intelligence Engine

Stirista Acquires New York Branding Firm ZDI

July 20, 2022

Marketing & Advertising

Stirista, a data-driven performance marketing company based in San Antonio, acquired ZDI, a New York–based digital branding and creative agency. The acquisition brings ZDI's creative, video and CTV capabilities into Stirista's full-service omnichannel marketing offerings, with ZDI founder Richard Zimmer joining Stirista as Vice President of Brand and Creative.

Stirista Acquires Magnetik and Andrews Wharton

January 29, 2025

Marketing & Advertising

Stirista has acquired New York-based digital agencies Magnetik and Andrews Wharton to expand its marketing technology and data-driven marketing capabilities. The additions integrate creative, digital strategy, and personalized data-driven services into Stirista's suite, with employees from both firms joining the Stirista team.

Stirista Acquires Customer Portfolios

April 26, 2023

Marketing & Advertising

Stirista, a San Antonio-based data-driven marketing company, has acquired Customer Portfolios, a Boston-based strategic lifecycle marketing provider. The deal adds Customer Portfolios' retention and lifecycle marketing platform and team (more than 20 employees) to Stirista's customer acquisition capabilities to create a more comprehensive omnichannel marketing offering.

Stirista Acquires Venture Development Center (VDC)

March 10, 2021

Data & Analytics

Stirista announced on March 10, 2021 that it has acquired Venture Development Center (VDC), a data marketplace and data monetization specialist. The deal adds VDC's alternative data and identity assets (clients include Accenture, Asurion, TransUnion and Warner Media) to Stirista's identity resolution and Data Marketplace Exchange; VDC CEO Matthew W. Staudt will join Stirista as Chief Strategy Officer.

Operative Acquires Ad Tech Firm STAQ

March 16, 2021

Data & Analytics

Operative has completed the acquisition of STAQ, a data collection, normalization and visualization technology company that automates aggregation of revenue and inventory data from hundreds of sources. The deal expands Operative's data and programmatic business-management capabilities—integrating STAQ's data processing and visualization into Operative's AOS platform to provide unified, automated insights for media companies and marketers.

TapClicks Acquires AdStage

April 22, 2020

Marketing & Advertising

TapClicks has acquired AdStage, a cross-channel marketing analytics and campaign optimization provider, and will integrate AdStage’s team and technology into its unified TapClicks Marketing Operations Platform. The acquisition expands TapClicks’ marketing intelligence and optimization capabilities, allowing customers to leverage AdStage’s analytics, Automate rules and Report tools alongside TapClicks’ data aggregation and AI-driven analytics.