Stirista Acquires Customer Portfolios
April 26, 2023
Stirista, a San Antonio-based data-driven marketing company, has acquired Customer Portfolios, a Boston-based strategic lifecycle marketing provider. The deal adds Customer Portfolios' retention and lifecycle marketing platform and team (more than 20 employees) to Stirista's customer acquisition capabilities to create a more comprehensive omnichannel marketing offering.
- Buyers
- Stirista
- Targets
- Customer Portfolios
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Stirista Acquires Magnetik and Andrews Wharton
January 29, 2025
Marketing & Advertising
Stirista has acquired New York-based digital agencies Magnetik and Andrews Wharton to expand its marketing technology and data-driven marketing capabilities. The additions integrate creative, digital strategy, and personalized data-driven services into Stirista's suite, with employees from both firms joining the Stirista team.
-
Stirista Acquires New York Branding Firm ZDI
July 20, 2022
Marketing & Advertising
Stirista, a data-driven performance marketing company based in San Antonio, acquired ZDI, a New York–based digital branding and creative agency. The acquisition brings ZDI's creative, video and CTV capabilities into Stirista's full-service omnichannel marketing offerings, with ZDI founder Richard Zimmer joining Stirista as Vice President of Brand and Creative.
-
Stirista Acquires Nikaza's Attribution and Location Intelligence Engine
September 16, 2020
Marketing & Advertising
Stirista has acquired Nikaza, a location-based data measurement and multi-touch attribution platform, to integrate Nikaza's capabilities into Stirista's AdStir self-serve media buying platform. The acquisition adds location intelligence and in-store attribution across channels (CTV, mobile, OOH and online), enabling brands and agencies to run omnichannel campaigns and measure online and in-store outcomes in one platform.
-
Stirista Acquires Venture Development Center (VDC)
March 10, 2021
Data & Analytics
Stirista announced on March 10, 2021 that it has acquired Venture Development Center (VDC), a data marketplace and data monetization specialist. The deal adds VDC's alternative data and identity assets (clients include Accenture, Asurion, TransUnion and Warner Media) to Stirista's identity resolution and Data Marketplace Exchange; VDC CEO Matthew W. Staudt will join Stirista as Chief Strategy Officer.
-
TINT Acquires Vesta
May 16, 2023
Marketing & Advertising
TINT, the all-in-one social content platform, acquired Vesta, an online brand community platform, to expand its community-powered marketing capabilities and deepen brands' ability to cultivate advocates and user-generated content. The Vesta leadership team will remain in place and join TINT to continue building community solutions for enterprise and emerging brands.
-
CAPTRUST Acquires Meritage Portfolio Management
February 5, 2026
Financial Services
CAPTRUST Financial Advisors has onboarded Meritage Portfolio Management, a Kansas City–based wealth and investment management firm with $2.4 billion in client assets. The Meritage team of 17 colleagues (including nine advisors) joined CAPTRUST in a deal that closed in December 2025 and will operate under the CAPTRUST brand; Houlihan Lokey served as Meritage's financial advisor.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.