L'OCCITANE Group Acquires Dr. Vranjes Firenze
January 4, 2024
The L'OCCITANE Group has agreed to acquire Italian luxury home fragrance brand Dr. Vranjes Firenze, expanding its portfolio of premium beauty and fragrance brands. The deal, expected to complete by the end of Q1 2024, brings Dr. Vranjes' in‑house production, R&D and retail footprint (28 mono-brand stores and 650 points of sale across ~75 countries) into L'OCCITANE's global platform.
- Buyers
- L'OCCITANE Group
- Targets
- Dr. Vranjes Firenze
- Sellers
- Paolo Vranjes
- Industry
- Consumer Products
- Location
- Tuscany, Italy
- Transaction Type
- Buyout
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