1-800-FLOWERS.COM, Inc. Acquires Vital Choice

1-800-FLOWERS.COM, Inc. Acquires Alice's Table

January 11, 2022

Retail

1-800-FLOWERS.COM, Inc. has acquired Alice's Table, a lifestyle business that offers digital live-streamed floral, culinary and other experiential workshops for public, private and corporate clients. The acquisition expands 1-800-FLOWERS' experiential offerings and aims to develop immersive, interactive events that deepen customer engagement across its family of brands.

Flowers Foods Acquires Simple Mills from Vestar for $795M

February 21, 2025

Food & Beverage

Flowers Foods has completed the acquisition of Simple Mills from Vestar Capital Partners for an enterprise value of $795 million. Flowers Foods said the deal expands its presence in the better-for-you snacking and baking categories and plans to broaden distribution, accelerate innovation, and amplify Simple Mills' brand awareness.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Alliance Fleet Acquires Vital Truck & Van

January 20, 2026

Trucking & Fleet

Alliance Fleet, a portfolio company of Owner Resource Group (ORG), has acquired Vital Truck & Van, a light commercial vehicle upfitter headquartered in Batavia, Illinois, with additional locations in Colorado. Vital's founders will join Alliance Fleet's leadership team and retain an ownership stake as the combined company pursues a national dropship upfitting facility network to accelerate delivery and expand geographic coverage.

Thrive Acquires VitalCORE to Expand Midwest Footprint

September 9, 2025

IT Services

Thrive, a NextGen technology outsourcing provider, has acquired VitalCORE, a managed technology partner offering managed security, technology valuations, transactional advisory, and managed IT services. The deal expands Thrive’s presence in the U.S. Midwest and broadens its cybersecurity and managed services capabilities as part of the company’s ongoing acquisition strategy.

Evolent Health Acquires Vital Decisions from WindRose Health Investors

October 6, 2021

Healthcare Services

Evolent Health acquired Vital Decisions, a New Jersey–based provider of technology-enabled advance care‑planning and telehealth services, from WindRose Health Investors. Vital Decisions will be folded into Evolent's specialty management offering, New Century Health, and consolidated into Evolent's Clinical Solutions segment to expand its specialty care and advance care‑planning capabilities.