Havas Group Acquires Majority Stake in Camp + King

Havas Acquires Wilderness, UK Social Media Agency

March 17, 2024

Marketing & Advertising

Havas has acquired Wilderness, a London-based social media agency, which will join Havas Village London and bolster the social offering within Havas Play and Havas Media Network. Wilderness, founded and led by Tom Jarvis, works with clients including Disney+, BBC Studios and Ticketmaster and will be integrated under Havas Media Network leadership to expand Havas' social-first capabilities.

Hilb Group Acquires King and Cushman Agency

July 1, 2022

Insurance

Hilb Group acquired Massachusetts-based King and Cushman Agency, effective July 1, 2022, expanding Hilb's property & casualty footprint in New England. King and Cushman — a nearly 100-year-old Northampton agency focused on commercial and personal P&C lines — and its principal Scott King and team joined Hilb Group's New England regional operations.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Invictus Growth Partners Takes $37M Majority Stake in Campfire Interactive

September 24, 2024

Cloud & SaaS

Invictus Growth Partners has made a $37 million majority investment in Campfire Interactive, a Ann Arbor–based provider of SaaS profitability and forecasting software for manufacturers and automotive suppliers. The capital will be used to accelerate product innovation, expand sales and marketing, and scale Campfire’s machine-learning and analytics capabilities while existing investors retain a minority stake alongside the founders.

Publicis Groupe Acquires Mars United Commerce from Mountaingate Capital

September 23, 2024

Marketing & Advertising

Publicis Groupe has acquired Mars United Commerce (formerly The Mars Agency), the world's largest independent commerce marketing company, from Mountaingate Capital. The deal brings Mars's proprietary Marilyn platform, shopper intelligence and retail consultancy capabilities into Publicis to strengthen its end-to-end commerce and full-funnel marketing offering; Mars employs over 1,000 people globally.

WPP (Hill+Knowlton Strategies) Acquires JeffreyGroup

September 21, 2022

Marketing & Advertising

WPP, through its Hill+Knowlton Strategies network, has acquired JeffreyGroup, a leading independent corporate communications, public affairs and marketing consultancy focused on Latin America. The deal brings JeffreyGroup's ~330 employees and offices across Latin America into Hill+Knowlton, doubling H+K's footprint in the region and creating the largest global communications agency presence in Latin America.