Boardriders Sells Xcel Wetsuits to ZG Collective
March 17, 2020
Boardriders, Inc. sold its Xcel wetsuit brand to Colorado-based ZG Collective as part of a portfolio rationalization to focus investment on its six primary global brands and multi-year growth initiatives. The divestment, announced March 17, 2020, was described by Boardriders as aligning with its strategy to fund digital transformation, category extensions and sustainability programs; ROTH Capital Partners and K&L Gates advised Boardriders.
- Buyers
- ZG Collective
- Targets
- Xcel (XCEL Wetsuits)
- Sellers
- Boardriders, Inc.
- Industry
- Consumer Products
- Location
- Hawaii, United States
- Transaction Type
- Divestiture
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