Boardriders Sells Xcel Wetsuits to ZG Collective

March 17, 2020

Boardriders, Inc. sold its Xcel wetsuit brand to Colorado-based ZG Collective as part of a portfolio rationalization to focus investment on its six primary global brands and multi-year growth initiatives. The divestment, announced March 17, 2020, was described by Boardriders as aligning with its strategy to fund digital transformation, category extensions and sustainability programs; ROTH Capital Partners and K&L Gates advised Boardriders.

Buyers
ZG Collective
Targets
Xcel (XCEL Wetsuits)
Sellers
Boardriders, Inc.
Location
Hawaii, United States
Transaction Type
Divestiture

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