eLocal Acquires Felix and CityGrid Media

January 4, 2019

eLocal (ELocal USA LLC) acquired Felix (Felix Calls, LLC) from ANGI Homeservices and CityGrid Media, LLC from IAC to expand its performance-based advertising and pay-per-call/pay-per-lead capabilities. The deal consolidates complementary lead-generation and publisher assets to broaden eLocal’s offerings across Home Services, Legal, Insurance, Medical and Financial verticals and accelerate growth following prior investment from LLR Partners.

Buyers
eLocal (ELocal USA LLC)
Targets
Felix (Felix Calls, LLC), CityGrid Media, LLC
Sellers
ANGI Homeservices, Inc., IAC / InterActiveCorp
Location
United States
Transaction Type
Buyout

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