eLocal Acquires Felix and CityGrid Media
January 4, 2019
eLocal (ELocal USA LLC) acquired Felix (Felix Calls, LLC) from ANGI Homeservices and CityGrid Media, LLC from IAC to expand its performance-based advertising and pay-per-call/pay-per-lead capabilities. The deal consolidates complementary lead-generation and publisher assets to broaden eLocal’s offerings across Home Services, Legal, Insurance, Medical and Financial verticals and accelerate growth following prior investment from LLR Partners.
- Buyers
- eLocal (ELocal USA LLC)
- Targets
- Felix (Felix Calls, LLC), CityGrid Media, LLC
- Sellers
- ANGI Homeservices, Inc., IAC / InterActiveCorp
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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