iSpot.tv Acquires Ace Metrix

iSpot Acquires TV Ad Measurement Firm 605

September 13, 2023

Marketing & Advertising

Seattle-based TV ad measurement company iSpot (iSpot.tv) has acquired New York-based 605, a TV advertisement measurement and attribution dataset business. The deal brings all 85 605 employees into iSpot, expands iSpot's smart TV and set-top box data footprint, and strengthens its competitive positioning against Nielsen.

ClickDimensions Acquires Sweetspot

March 21, 2019

Cloud & SaaS

ClickDimensions, the Atlanta-based marketing automation provider for Microsoft Dynamics 365, has acquired Sweetspot, a marketing-dashboard and analytics provider. The deal integrates Sweetspot’s prebuilt connectors and dashboard capabilities into ClickDimensions’ marketing cloud to give customers on-demand access to campaign and revenue-impact analytics.

Talent Systems Acquires Spotlight

January 21, 2021

Media & Entertainment

Talent Systems, a Caltius Equity Partners portfolio company headquartered in Los Angeles, has acquired Spotlight, the leading UK online casting platform founded in 1927. The acquisition is Talent Systems' fourth strategic buy since 2017 and is intended to strengthen its market position and product offerings for casting directors, agents and performers worldwide.

Motility Software Solutions Acquires Lot Metrix

July 6, 2021

Software

Motility Software Solutions, a dealer management software provider based in Maitland, Florida, has acquired Lot Metrix, a location-based inventory management platform for RV and specialty dealerships. The acquisition will integrate Lot Metrix's inventory-location and barcode-scanning capabilities into Motility's DMS portfolio to improve inventory tracking, dealer efficiency, and customer service.

iQmetrix Acquires Viva Tracker

November 16, 2021

Cloud & SaaS

iQmetrix, a Vancouver-based provider of telecom retail management software, has acquired Viva Tracker, a web-based back-office SaaS solution serving T-Mobile and Sprint wireless retailers. The acquisition brings Viva Tracker's team and capabilities into iQmetrix as a subsidiary to extend iQmetrix's retail management platform and expand market opportunities in the wireless retail channel.

MarketCast Acquires Phoenix Marketing International

March 24, 2022

Marketing & Advertising

MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.