iSpot Acquires TV Ad Measurement Firm 605

iSpot.tv Acquires Ace Metrix

January 14, 2021

Marketing & Advertising

iSpot.tv has acquired Ace Metrix to create a unified, real-time cross-screen platform that measures both business outcomes and brand impact of TV and video advertising. Ace Metrix's creative-assessment technology and 45 employees (headquartered in Los Angeles) will be integrated into iSpot, with Ace CEO Peter Daboll joining iSpot as Chief Strategy Officer.

ClickDimensions Acquires Sweetspot

March 21, 2019

Cloud & SaaS

ClickDimensions, the Atlanta-based marketing automation provider for Microsoft Dynamics 365, has acquired Sweetspot, a marketing-dashboard and analytics provider. The deal integrates Sweetspot’s prebuilt connectors and dashboard capabilities into ClickDimensions’ marketing cloud to give customers on-demand access to campaign and revenue-impact analytics.

Talent Systems Acquires Spotlight

January 21, 2021

Media & Entertainment

Talent Systems, a Caltius Equity Partners portfolio company headquartered in Los Angeles, has acquired Spotlight, the leading UK online casting platform founded in 1927. The acquisition is Talent Systems' fourth strategic buy since 2017 and is intended to strengthen its market position and product offerings for casting directors, agents and performers worldwide.

Innovid Acquires TVSquared

February 7, 2022

Marketing & Advertising

Innovid (NYSE: CTV) agreed to acquire UK-based TVSquared in a cash-and-stock transaction valued at approximately $160 million (about $100 million cash plus stock consideration). The acquisition adds TVSquared’s converged TV measurement and attribution capabilities to Innovid’s ad-serving and CTV measurement platform, expanding Innovid’s cross-platform, currency-grade measurement offering.

GroundTruth Acquires Addy

March 30, 2021

Marketing & Advertising

GroundTruth has acquired Addy, a self-serve local advertising platform, to combine Addy's intuitive ad-buying UI with GroundTruth's location-based marketing and visitation data. The deal aims to give small businesses simplified access to data-driven local advertising and expand GroundTruth's SMB product capabilities.

SoftProject Acquires Austria-based dataspot.

January 14, 2026

Data & Analytics

SoftProject, a German provider of Business Process Management software, has acquired Vienna-based metadata management and data governance provider dataspot. The deal is SoftProject's second add-on since partnering with Main Capital Partners in 2024 and strengthens the group's metadata, data cataloguing and lineage capabilities across the DACH region.