Innovid Acquires TVSquared

Mediafly Acquires InsightSquared

January 25, 2022

Cloud & SaaS

Mediafly, a sales and revenue enablement platform, completed the acquisition of revenue intelligence provider InsightSquared on January 25, 2022. The deal combines Mediafly’s content engagement and value-selling capabilities with InsightSquared’s revenue analytics to create an integrated revenue enablement and intelligence platform for B2B revenue teams.

DIRECTV Acquires Majority Ownership of INVIDI Technologies

January 15, 2025

Media & Entertainment

DIRECTV acquired a majority ownership stake in INVIDI Technologies, a leading provider of addressable television advertising solutions. INVIDI will continue to operate independently under its existing leadership and will be jointly owned by DIRECTV, DISH, and WPP as the company expands its U.S. and international addressability efforts.

Xperi Acquires Vewd Software

July 5, 2022

Software

Xperi Holding Corporation acquired Vewd Software Holdings Limited for $109 million in cash and debt to accelerate entry into the Connected TV and streaming media market and expand TiVo's streaming platform footprint. The deal adds roughly 275 employees and an installed European device footprint of about 15 million devices, positioning Xperi as a leading independent provider of Smart TV middleware.

Novacap Acquires Cadent, LLC

August 9, 2023

Media & Entertainment

Novacap has acquired Cadent, LLC, a New York–based provider of converged TV advertising platform solutions, from funds managed by Lee Equity Partners. The transaction will see Novacap partner with Cadent’s management to accelerate growth and expand the company’s converged TV and audience-targeting capabilities across CTV, traditional TV and digital inventory.

Cineverse Acquires IndiCue for Up to $40 Million

February 16, 2026

Media & Entertainment

Cineverse Corp. has acquired IndiCue, a connected TV (CTV) monetization and ad‑tech platform, in a transaction valued at up to $40 million (including $22M base and up to $18M earnouts). IndiCue will be integrated into Cineverse's Matchpoint platform to add end‑to‑end ad monetization and is expected to contribute roughly $38 million in annualized revenue and $9.6 million in EBITDA (CY2026), accelerating Cineverse's transition to recurring technology revenue.

TargetVideo Acquires Brid.TV

July 17, 2023

Media & Entertainment

Munich-based video publisher and adtech firm TargetVideo has acquired Brid.TV, a video technology and monetization platform. The deal combines TargetVideo’s publisher network and content capabilities with Brid.TV’s player and adtech platform to expand programmatic advertising options and accelerate product development across international markets.