Braze Acquires OfferFit
June 2, 2025
Braze has completed its acquisition of OfferFit, an AI decisioning company, and will integrate OfferFit's multi-agent reinforcement learning engine into Braze's Customer Engagement Platform. The deal is intended to expand Braze's AI and personalization capabilities, accelerating OfferFit's growth by leveraging Braze's global scale.
- Buyers
- Braze
- Targets
- OfferFit
- Industry
- AI & Machine Learning
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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