Hello Cake Acquires Trigg Laboratories and Closes $18M Series B
October 15, 2024
Hello Cake, a Los Angeles-based sexual wellness brand, has acquired Trigg Laboratories, Inc., the manufacturer behind the Wet brand, to vertically integrate manufacturing and accelerate product innovation. The acquisition coincides with an $18 million Series B round led by Silas Capital and Strand Equity (with participation from AF Ventures), which will support Hello Cake's retail and Amazon expansion.
- Buyers
- Hello Cake, Silas Capital, Strand Equity, AF Ventures
- Targets
- Trigg Laboratories, Inc.
- Industry
- Consumer Products
- Location
- Nevada, United States
- Transaction Type
- Buyout
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