Experian Acquires Audigent

December 14, 2024

Experian has acquired Audigent, a data activation and identity platform, to enhance its marketing data and identity capabilities by adding Audigent's first-party publisher data and sell-side distribution. The deal expands Experian's addressability and audience-targeting tools, building on prior integrations such as Tapad and joint products like SmartPMP and Contextually-Indexed Audiences.

Buyers
Experian
Targets
Audigent
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Buyout

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