Experian Acquires Audigent
December 14, 2024
Experian has acquired Audigent, a data activation and identity platform, to enhance its marketing data and identity capabilities by adding Audigent's first-party publisher data and sell-side distribution. The deal expands Experian's addressability and audience-targeting tools, building on prior integrations such as Tapad and joint products like SmartPMP and Contextually-Indexed Audiences.
- Buyers
- Experian
- Targets
- Audigent
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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