Claritas Acquires ArtsAI

September 12, 2023

Claritas, the data-driven marketing leader owned by Carlyle Group, has acquired ArtsAI, an AI-powered ad tech company recognized on the Inc. 5000. The deal integrates ArtsAI’s AI-based attribution, personalization, and optimization capabilities into Claritas’ identity-graph-driven marketing platform to enhance measurement and campaign ROI for brands, agencies and publishers.

Buyers
Claritas
Targets
ArtsAI
Location
California, United States
Transaction Type
Buyout

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