Claritas Acquires AcquireWeb

Claritas Acquires ArtsAI

September 12, 2023

Marketing & Advertising

Claritas, the data-driven marketing leader owned by Carlyle Group, has acquired ArtsAI, an AI-powered ad tech company recognized on the Inc. 5000. The deal integrates ArtsAI’s AI-based attribution, personalization, and optimization capabilities into Claritas’ identity-graph-driven marketing platform to enhance measurement and campaign ROI for brands, agencies and publishers.

Qualtrics Acquires Clarabridge

July 29, 2021

Cloud & SaaS

Qualtrics agreed to acquire Clarabridge in a stock transaction valued at $1.125 billion, bringing Clarabridge's omnichannel conversational analytics and AI capabilities into the Qualtrics Experience Management (XM) platform. The acquisition expands Qualtrics' analytics capabilities for unstructured customer feedback (social, calls, chat, reviews) and is intended to accelerate growth and strengthen its position as the leading XM provider.

TechTarget Acquires BrightTALK

December 10, 2020

Cloud & SaaS

TechTarget, Inc. agreed to acquire BrightTALK, a virtual events and webinar platform, for $150 million in cash. The acquisition expands TechTarget's proprietary first‑party purchase intent data and opt‑in audience by integrating BrightTALK's webinar platform, audience of 8 million registered professionals, and subscription revenues.

Clarivate Acquires ProQuest

December 1, 2021

Data & Analytics

Clarivate plc announced a definitive agreement on May 17, 2021 and completed the acquisition of ProQuest on Dec. 1, 2021. Clarivate paid $5.3 billion including refinancing of ProQuest debt (approximately $4.0 billion cash and $1.3 billion equity) to acquire the global software, content, data and analytics provider from Cambridge Information Group and other investors including Atairos to expand its research intelligence capabilities.

Opus Agency Acquires Clarity Creative

August 12, 2019

Marketing & Advertising

Opus Agency, a Beaverton-based experiential marketing firm and portfolio company of Growth Catalyst Partners, has acquired Clarity Creative, a boutique content design and visual-communication studio founded in 2002. The acquisition is intended to deepen Opus's creative capabilities—adding content development, keynote and dynamic video production, animation and strategic storytelling to its event and experiential offerings.

HubSpot Acquires Clearbit

November 1, 2023

Data & Analytics

HubSpot, Inc. has entered into a definitive agreement to acquire Clearbit, a B2B data and intelligence provider, to integrate Clearbit's firmographic, technographic, and contact data into HubSpot's AI-powered customer platform. Upon closing, Clearbit will become a wholly owned subsidiary and its data capabilities will be integrated into HubSpot's marketing, sales and service offerings to provide richer customer intelligence and intent signals.