Honestly Acquires The Anderson Group
March 13, 2025
Honestly, a rapidly growing marketing and business consulting firm, has acquired The Anderson Group (TAG), a full-service marketing agency founded in 1987 and headquartered in Sinking Spring, Pennsylvania. The strategic acquisition (deal size under $5M) expands Honestly's marketing capabilities and client base across financial services, manufacturing and health & wellness; Merge acted as sell-side advisor to TAG.
- Buyers
- Honestly
- Targets
- The Anderson Group
- Sellers
- The Anderson Group owners
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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