Honestly Acquires The Anderson Group

March 13, 2025

Honestly, a rapidly growing marketing and business consulting firm, has acquired The Anderson Group (TAG), a full-service marketing agency founded in 1987 and headquartered in Sinking Spring, Pennsylvania. The strategic acquisition (deal size under $5M) expands Honestly's marketing capabilities and client base across financial services, manufacturing and health & wellness; Merge acted as sell-side advisor to TAG.

Buyers
Honestly
Targets
The Anderson Group
Sellers
The Anderson Group owners
Location
Pennsylvania, United States
Transaction Type
Buyout

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