Pure Fishing Acquires Svendsen Sport

Sycamore Partners Acquires Pure Fishing from Newell Brands

January 7, 2019

Consumer Products

Sycamore Partners completed its acquisition of Pure Fishing from Newell Brands on Jan. 7, 2019. The PE firm said it will support Pure Fishing’s portfolio of global consumer brands and named Harlan Kent as CEO to help accelerate growth following the carve-out from Newell.

Rapala VMC Acquires Remaining Stake in DQC International (13 Fishing)

December 21, 2023

Consumer Products

Rapala VMC Corporation purchased the remaining 40% stake in DQC International, the owner of the 13 Fishing rod and reel brand, from James Coble, bringing the brand fully into Rapala's ownership. Rapala said it will consolidate 13 Fishing into Rapala USA to strengthen its position in the U.S. rod and reel market and leverage its global manufacturing, purchasing and distribution capabilities.

Waterlogic Acquires Bulgarian Distributor Pure Pro

November 1, 2021

Industrial Services

Waterlogic, a PE-backed global designer, manufacturer and service provider of purified drinking water dispensers, has acquired Pure Pro, a Sofia-based distributor and service provider of Waterlogic products in Bulgaria. The deal expands Waterlogic’s direct presence in Central and Eastern Europe and brings Pure Pro’s local sales, leasing and service capabilities — including service centers in Sofia, Varna and Burgas — into the Waterlogic platform.

Gridiron Capital-backed GSM Outdoors Acquires Plano Synergy Hunting & Archery Brands from Pure Fishing

April 16, 2021

Consumer Products

Gridiron Capital portfolio company Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired the hunting accessories and archery brands formerly owned by Plano Synergy from Pure Fishing. The deal adds ten well-known hunting and archery brands (including Wildgame Innovations, Ameristep, Tenzing and Barnett) to GSM Outdoors' consumer products portfolio as an add-on to support product and channel expansion; terms were not disclosed.

Fiskars Group Acquires Georg Jensen from Investcorp

September 17, 2023

Consumer Products

Fiskars Group has agreed to acquire Investcorp's majority stake in Georg Jensen, the Danish design house known for jewellery and home products. The transaction transfers ownership from private equity firm Investcorp to Fiskars, bolstering Fiskars' premium brands and supporting Georg Jensen's further DTC, e-commerce and international expansion.

AGIC Capital Acquires Majority Stake in Pure Trade

July 28, 2023

Manufacturing

AGIC Capital acquired a majority stake in Pure Trade from Sparring Capital, the management team, and founders. The existing Pure Trade management team (including CEO Stéfane Ladous) will reinvest and remain in place as AGIC supports geographic expansion (notably US and APAC), ESG and digitalization initiatives, and a buy-and-build strategy to broaden the company’s product offering.