REDCON1 Acquires RUN EVERYTHING Brand and Signs Dana Linn Bailey

Trivest Partners Makes Growth Investment in REDCON1

April 27, 2021

Consumer Products

Trivest Partners (via Trivest Growth Investment Fund II) completed a growth capital investment in REDCON1 to support the sports nutrition brand's product innovation and expanded distribution worldwide. REDCON1, headquartered in Boca Raton, Florida, sells supplements and apparel direct-to-consumer and through major retailers and military exchanges.

Strava Acquires Runna

April 17, 2025

Cloud & SaaS

Strava has entered into a definitive agreement to acquire Runna, a London-headquartered running training app that provides personalized training plans and coaching. Strava plans to keep the apps separate, invest in Runna’s team and product, and integrate Runna’s capabilities to expand its personalized training and coaching offerings; financial terms were not disclosed and the transaction is subject to customary closing conditions.

Trafilea Acquires The BodCon

December 2, 2022

Media & Entertainment

Trafilea, the e‑commerce group behind Shapermint and Truekind, has acquired The BodCon — a virtual annual conference focused on body confidence — and its BodPod podcast. The founders Jess Hunichen and Emily Ward will remain with the business to continue operating The BodCon as a standalone brand; financial terms were not disclosed.

MWWPR Acquires Everywhere Agency

February 3, 2021

Marketing & Advertising

MWWPR (MikeWorldWide) has acquired Everywhere Agency, an Atlanta-based influencer and social-first marketing agency. TobinLeff advised Everywhere Agency on the sale; founder Danica Kombol said joining MWWPR will give clients access to a broader suite of PR, social and integrated communications capabilities.

4x4 Capital Acquires Sports and Active Nutrition Division of The Bountiful Company

October 4, 2021

Consumer Products

4x4 Capital has acquired the former sports and active nutrition division of The Bountiful Company from KKR and Carlyle, taking control of a portfolio that includes Pure Protein, Body Fortress, MET‑Rx and Balance. The acquisition creates a focused consumer nutrition platform led by CEO Kent Cunningham; financial terms were not disclosed.

B2Digital Acquires Spartan Fitness

January 1, 2022

Healthcare Services

B2Digital Incorporated (OTC: BTDG) acquired Spartan Fitness, LLC in a cash-and-equity deal to expand its fitness facility footprint and launch a national Jiu Jitsu training brand. The acquisition adds Spartan's Birmingham location to B2Digital's ONE More Gym network and brings owner Chris Conolley into B2Digital's executive team to lead Jiu Jitsu expansion.