Ipsos Acquires Maritz's Mystery Shopping Business
January 31, 2020
Ipsos has acquired the Mystery Shopping business of the Maritz group (MaritzCX), transferring employees, shopper panels and client contracts to Ipsos effective January 31, 2020. The deal expands Ipsos' mystery shopping capabilities and consolidates its North American and global client footprint; the business was staffed by over 150 employees and served blue-chip retail clients across oil & gas, automotive and banking sectors.
- Buyers
- Ipsos
- Targets
- Maritz's Mystery Shopping business
- Sellers
- Maritz group, MaritzCX
- Industry
- Marketing & Advertising
- Location
- Missouri, United States
- Transaction Type
- Divestiture
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