Ozark Brands Acquires Heartland Fragrance

S5 Equity Acquires Heartland America

March 27, 2025

E-Commerce

S5 Equity, a Southern California private investment firm, has acquired Heartland America, a discount catalog and online direct-to-consumer retailer based in Chaska, Minnesota. The deal is a strategic bolt-on to S5 Equity’s portfolio company Hammacher Schlemmer to capture synergies across distribution, marketing and sales; financial terms were not disclosed.

S5 Equity Acquires Heartland America, Owner of Hammacher Schlemmer

September 5, 2024

Retail

S5 Equity has acquired Heartland America — the owner/operator of the long-running catalog retailer Hammacher Schlemmer — with financing support from Gordon Brothers, which provided a revolving credit facility to back the deal. S5 plans to strengthen customer experience and loyalty while continuing to shift the legacy catalog business toward e-commerce.

UMB Financial Corporation Acquires Heartland Financial USA, Inc.

April 29, 2024

Financial Services

UMB Financial Corporation completed its previously announced all-stock acquisition of Heartland Financial USA, Inc., creating a larger regional bank with approximately $68 billion in assets and expanded operations across 13 states. The deal (announced at an implied value of about $2.0 billion and using a 0.55 share exchange ratio) increases UMB's private wealth AUM by roughly 31–32%, adds more than 100 branches and ATMs, and brings HTLF operations onto UMB platforms before full brand conversion.

Phoenix Flavors and Fragrances Acquires Innovative Fragrances Inc.

April 18, 2022

Consumer Products

Phoenix Flavors and Fragrances has acquired Innovative Fragrances Inc., an Atlanta-area developer and compounder of fragrance compounds serving home fragrance, personal care, candles and air freshener markets. The deal expands Phoenix's geographic footprint in the Southeast United States and strengthens its perfumery, regulatory and technical capabilities.

Tru Fragrance & Beauty Acquires Lake & Skye

October 29, 2025

Consumer Products

Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.

The Jordan Company (Resolute IV) Acquires Heartland Home Services

December 15, 2020

HVAC & Mechanical

An affiliate of The Resolute Fund IV (managed by The Jordan Company) acquired Heartland Home Services from North Branch Capital, with Cobepa taking a significant minority stake and North Branch remaining a minority investor. Carlyle's Global Credit platform led and structured the debt financing to support the transaction. The investment will provide Heartland with resources to drive operational efficiencies and pursue organic and inorganic growth across its Midwestern residential HVAC, plumbing, electrical and indoor air quality platform.