ProProfs Acquires Picreel

March 20, 2021

ProProfs, a Santa Monica–based SaaS company, has acquired Picreel, a conversion optimization software provider that offers popups, overlays, surveys and AI-powered engagement tools. The acquisition brings Picreel's CRO capabilities into ProProfs' customer experience and acquisition suite to help customers convert more website visitors and integrate with existing marketing and CRM platforms.

Buyers
ProProfs
Targets
Picreel
Industry
Cloud & SaaS
Location
United States
Transaction Type
Buyout

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