Simpro Group Acquires BigChange

Great Hill Partners Invests in BigChange

February 4, 2021

Cloud & SaaS

Great Hill Partners has made a significant growth investment (reported as over £75 million) in BigChange, the Leeds-based mobile workforce management SaaS provider, valuing the company at approximately £100 million. BigChange founder and CEO Martin Port and the management team retain a significant minority stake; the capital will be used to accelerate product development and expand the company's geographic footprint in the US, Europe and Asia Pacific.

Simpro Group Acquires Delight

January 29, 2026

Software

Simpro Group has acquired Delight, an AI-driven customer engagement solution purpose-built for field service and trade businesses. The acquisition integrates Delight into Simpro's AI-first operating platform to drive repeat revenue and expand post-job monetization capabilities; early customer outcomes reportedly include a ~15% increase in sales and ~10% lift in recurring revenue within six weeks.

K1 and Level Equity Invest >$350M in simPRO; simPRO Acquires ClockShark and AroFlo

November 23, 2021

Cloud & SaaS

simPRO secured a growth investment of over $350 million from K1 Investment Management with participation from existing investor Level Equity. Concurrently, simPRO announced the acquisitions of US-based ClockShark and Australia-based AroFlo to expand its field service management product suite and accelerate global growth and product development.

Simplicity Group Holdings Acquires Breakthrough Insurance Group

September 6, 2023

Financial Services

Simplicity Group Holdings, Inc. acquired Breakthrough Insurance Group (BIG), a New Jersey-based full-service life, annuity, and long-term care insurance general agency. The acquisition integrates BIG into Simplicity’s distribution platform and names Tim Kelly as a partner to leverage Simplicity’s carrier relationships, products, and marketing and sales support.

Simpli.fi Acquires The Advantage Software Company

January 19, 2021

Software

Simpli.fi, a Fort Worth-based programmatic advertising platform (backed by GTCR), has acquired The Advantage Software Company, a Mooresville-based agency ERP and media-management software provider. The deal (a majority exit by Carousel Capital) combines omni-channel programmatic capabilities with agency accounting, project and media management to serve over 1,000 agencies and create an integrated workflow across media planning, buying, tracking and reconciliation.

YOOBIC Acquires SimpliField

April 15, 2025

Cloud & SaaS

YOOBIC has acquired SimpliField, the Paris-based mobile platform for retail performance and store operations, to strengthen its global leadership in frontline retail technology. The deal combines YOOBIC's mobile-first store operations platform and investor backing with SimpliField's customer roster across luxury, beauty, fashion and QSR to expand capabilities and scale global go-to-market.