GOcxm Acquires Emotive Technologies (Apex)

February 8, 2026

GOcxm, a Toronto-based retail execution and consumer engagement technology provider, has acquired Emotive Technologies, the company behind Apex — an AI-powered consumer insights and decision intelligence platform. The acquisition embeds Apex’s predictive intelligence, simulation, and behavioral-science-trained AI into GOcxm’s Shopper Engagement and Execution Platform to accelerate AI-driven recommendations and improve in-market decisioning.

Buyers
GOcxm
Targets
Emotive Technologies (Apex)
Location
Ontario, Canada
Transaction Type
Buyout

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