Spectrum Reach Acquires ShowSeeker

August 30, 2025

Spectrum Reach, the advertising sales business of Charter Communications, has acquired ShowSeeker, a cloud-based order management and campaign planning platform. The deal integrates ShowSeeker’s planning, proposal and order-management tools with Spectrum Reach’s Innovar automation suite to streamline media buying and ad operations across linear TV, streaming and CTV.

Buyers
Spectrum Reach, Charter Communications, Inc.
Targets
ShowSeeker
Location
New York, United States
Transaction Type
Buyout

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